Get in the Game Podcast from Jury Analyst
Live Focus Groups now Virtual- How to conduct effectively.
Apr 03, 2020
Rex Parris
- Use multiple, representative samples of screened participants
- Multiple groups allow generalization and greater confidence in patterns
- Objective, behavioral scientist moderates focus group
- Conducted in from the comfort of participant’s home
- Simulates live discussion among participants
- Examine how individuals affect others’ expression of emotions and verbal responses
- Records each participant’s facial expressions for offline analysis
- Records text of each participant’s speech for offline analysis
- Multiple channels of data
- Survey responses
- Facial expressions of emotion
- Linguistic analysis of speech to reveal more dimensions of personality
Learn more about live focus groups.
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